Flowercard

Flowercard asked us to help them with their paid social strategy, having never quite got the results they wanted doing it in-house. Within 3 months, paid social became the biggest driver of growth and we proved Facebook is a great acquisition channel for increasing revenue.

The challenge was to develop a more sustainable approach to balance out the peak and leaner periods, since flowers tend to be a seasonal and occasion business (Valentine’s Day, Mothers’ Day, etc.).

Flowercard sits in 2 markets – gifts and flowers with big competitors so we needed to be savvy with the strategies we implemented.